Client: ŌKU NZ
ŌKU NZ is a family business with Māori heritage. Specialised in herbal teas, skincare and health supplement.
After gaining a good reputation and sales in the local herbal tea market, Their goal is to open overseas flagship stores on China's Tmall Mall.
After gaining a good reputation and sales in the local herbal tea market, Their goal is to open overseas flagship stores on China's Tmall Mall.
The challenge of this project lies in translating the brand concepts familiar to New Zealand local consumers into a presentation that aligns with the way Chinese consumers perceive the essence of this brand.
What sets it apart from the familiar online store product description pages is that, in designing the product description page for Tmall, it's necessary to comprehensively explain each feature and detail of the product by integrating a vast and diverse array of visual elements(photos, illustration, onament) and combining them with finely categorized text.
Tmall online-store landing page
Product details page
Product photography
Motion graphic for Social media contents